LuxuryPeaks collects information needed to respond to property enquiries, maintain your consultation context and connect you with our team. We do not sell personal information to advertisers.
Who this policy applies to
This policy applies to personal information handled through the LuxuryPeaks website, Ella, enquiry forms, callback requests, WhatsApp continuation, direct communications and related customer relationship management processes.
Information we may collect
- Identity and contact information such as your name, mobile number and email address.
- Property requirements such as budget, preferred locations, intended use, property type, buying timeline, shortlist and properties discussed.
- Consultation information including messages exchanged with Ella, conversation reference, callback preference and notes you choose to provide.
- Technical information needed for security and operation, such as request time, page, browser information, network information and anti abuse signals.
- Campaign and analytics information where available, including the page or campaign that led to an enquiry.
How we use personal information
We use personal information to respond to enquiries, maintain consultation continuity, recommend relevant LuxuryPeaks properties, arrange callbacks, support WhatsApp conversations, create or update customer relationship records, prevent misuse, maintain service security, measure service performance and improve our website and advisory experience.
Legal basis and consent
Where consent is required, we request it before submitting a consultation request. We may also process information where permitted by applicable law for a lawful purpose connected with a service you request, security, record keeping, compliance or dispute handling. Consent may be withdrawn for future processing where the law provides that right, subject to information that must be retained for legal or legitimate operational reasons.
Ella and automated processing
Ella uses the information in your consultation to understand your stated requirements and help organise property information. Property facts and recommendations are constrained by the LuxuryPeaks databank and application rules. A human advisor may review information when you request a callback, WhatsApp continuation or other human assistance.
WhatsApp and external communication services
If you choose to continue on WhatsApp, your message and contact information are also processed through WhatsApp and Meta services under their applicable terms and privacy practices. LuxuryPeaks uses the consultation reference to restore relevant conversation context when that functionality is available.
Customer relationship management and service providers
Enquiries may be stored in our customer relationship management system. If that system is temporarily unavailable, a request may be retained in protected fallback storage for later synchronisation. We may use service providers for hosting, communications, analytics, security and customer relationship management. They receive information only as needed for the relevant service and are expected to handle it subject to applicable contractual and legal obligations.
Analytics, browser storage and cookies
The website may use analytics and essential browser storage to understand aggregate use, maintain session continuity, remember consultation context and support security. Browser storage used for Ella can retain conversation state within your browser so that a consultation can continue within the same browser session.
Retention
We retain personal information for as long as reasonably required for the purpose for which it was collected, customer follow up, legal compliance, security, dispute handling and legitimate business records. Retention periods may vary by record type. Information that is no longer reasonably required is deleted, anonymised or made inaccessible in accordance with applicable requirements and operational procedures.
Security
We use reasonable technical and organisational safeguards intended to protect information against unauthorised access, alteration, disclosure or loss. These measures include access controls and private storage for sensitive operational data. No internet based system can guarantee absolute security.
Your choices and requests
Subject to applicable law, you may ask us to confirm or correct contact information, update your enquiry preferences, withdraw consent for future contact, or request deletion of information that we are not required to retain. We may need to verify your identity before acting on a request.
India data protection framework
LuxuryPeaks follows applicable Indian data protection requirements, including the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 as their relevant provisions take effect. Rights, duties and procedures may apply according to the statutory commencement timetable and the circumstances of the processing.
Children
LuxuryPeaks property enquiry services are intended for adults capable of entering property related transactions. If information concerning a child is submitted unintentionally, contact us so that we can review and address it as appropriate.
Changes to this policy
We may update this policy when our services, providers or legal obligations change. The review date at the top of this page indicates the current published version.
Contact
For a privacy question, correction or personal information request, email info@luxurypeaks.com or use the contact page. Please include enough information for us to identify the relevant enquiry without sending unnecessary sensitive information.
